The Prisoner Wine Company presents Blindfold


Wine-focused brand diversifies The Prisoner Wine Company’s red-varietal-focused portfolio

St. Helena, Calif. (August 9, 2022) – The Prisoner Wine Company, known for defining the red blended wine category and its visually provocative labels, announced today that it has added to its growing portfolio of brands with the launch of Blindfold.

Blindfold is the fourth brand in The Prisoner Wine Company’s portfolio and will feature light, vibrant and elegant white wine expressions from renowned North Coast vineyards and appellations. Inspired by The Prisoner Wine Company’s philosophy of not being bound by tradition and a dedication to progressive winemaking, Blindfold’s first release is a Blanc de Noir pot still from Sonoma County.

“Introducing Blindfold with our first bottling of a 2021 Blanc de Noir is something our team is very proud of,” says Chrissy Wittmann, Director of Winemaking, The Prisoner Wine Company. “The Prisoner Red Blend is what made The Prisoner Wine Company what it is today and we saw an opportunity to take this signature rare varietal blend formula into a new category with white wine.”

Blindfold’s Pinot Noir grapes are picked early and harvested by hand, and direct press processing produces a still white wine with the slightest hint of salmon color at 12.5% ​​ABV. Selected Viognier and Gewurztraminer are blended to add a fuller texture and rich mouthfeel while producing a light, elegant and vibrant white wine expression with notes of seasonal citrus, white flowers, white peach and a hint tart cranberry. MSRP is $35.

In keeping with The Prisoner Wine Company’s tradition of creating provocative label designs, Blindfold’s bottle is designed to evoke a tactile experience that will stand out on shelves. The top label was created with CGI technology to depict a realistic illustration of textured fabric, similar to a blindfold. As consumers interact with the bottle, they will discover a hidden message inside the front label.

Blindfold is available to purchase now from the winery’s website and will be available at retailers nationwide in the coming weeks. For more information on Blindfold or to purchase, please visit:

About The Prisoner Wine Company

When The Prisoner was released two decades ago as a complex blend of some of California’s best and most unusual varietals, it quickly and forever changed the American perception of what a blended wine could be. red. The Prisoner Wine Company has grown to include a range of rule-breaking blends with provocative label designs, and the portfolio has been recognized by consumers and critics as one of the most innovative wine brands in the world. market, driving the resurgence of California luxury red blends. and earn “cult” wine status. Today, Director of Winemaking Chrissy Wittmann and her team work with more than 100 Northern California winemakers, bringing together exceptional fruit to produce a family of bold and intriguing wines. The Prisoner Wine Company is located on Highway 29 in Napa Valley and welcomes visitors year-round for unexpected immersive experiences.

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Shirley M. Pinder