Sonoma Valley’s Hamel Family Wines Hires New General Manager

Geoff Labitzke will become the first general manager of Sonoma Valley-based Hamel Family Wines, which opened in 2014 and was founded by Pamela and George Hamel Jr.

“With a wealth of experience and a sophisticated understanding of the world of wine, we see Geoff as the ideal partner and leader to help guide our particular focus on terroir to even higher levels of recognition,” said the director of the viticulture, John Hamel. “He has a deep sales pedigree ranging from the best wines in the world to some of the best wines in Sonoma. With our long-term aspiration to be in the conversation in both of these categories, we believe his expertise and insight are perfectly aligned to help us realize our dual aspirations.

Labitzke was most recently sales manager for Kistler Vineyards in western Sonoma County near Sebastopol.

Prior to Kistler, Labitzke was corporate vice president of fine wines at wholesaler Young’s Market Company, and vice president, director of imports and director of education for The Estates Group in San Francisco.

In 2006, he earned a master’s degree in wine certification, becoming one of 22 people in the United States to hold that prestigious designation at the time, Hamel’s announcement said.

Shirley M. Pinder