LVMH Word Hennessy Louis Vuitton: Wines & Spirits November 10, 2022 The Maison Hennessy launches an innovative web3 partnership with Friends With Benefits DAO, creating Caf 11, a unique social and cultural club of the future

Inspired by the artists’ cafes of 1920s Paris, Café 11 is the first club of its kind, merging a DAO – decentralized autonomous organization – and an iconic luxury brand. Club members will have the chance to live exclusive cultural experiences in exceptional places. Café 11 reinvents today’s social gatherings by drawing inspiration from chance encounters of the 20th century. This exciting new space will unfold at a series of global events like Hennessy becomes the first luxury brand to join an initiative like this with a DAO.

For this groundbreaking initiative, Hennessy has partnered with the pioneering organization Friends With Benefits (FWB). This DAO has a web3 community of 3,000 creatives, including artist Petra Cortright, icon Erykah Badu, designer David Rudnick and founder Trevor McFedries, who invented virtual influencer and viral sensation Lil Miquela.

Access to this exclusive network is granted to collectors of a Café 11 NFT, designed by artist and FWB member John P. Dessereau. On November 4, FWB hit 1,765 NFT Café 11, a number that pays homage to the year in which the House of Hennessy was founded. To become a member and participate in Café 11 events, NFTs can be purchased at

The inaugural event welcoming this unique network of NFT owners will take place during Art Basel Miami Beach in December. A multi-day experience invites Café 11 members to participate in Hennessy cognac tastings, culinary events, cultural programming and more.

Café 11 is a partnership between visionary leaders in their fields. For two and a half centuries, Hennessy has been synonymous with excellence, inspiring generations with its artisanal cognacs. FWB joins this heritage and enriches it with a blockchain-supported and community-driven philosophy. This initiative underscores Hennessy’s long tradition of embracing the avant-garde.


LVMH – Moët Hennessy Louis Vuitton SE published this content on November 10, 2022 and is solely responsible for the information contained therein. Distributed by Audienceunedited and unmodified, on Nov 10, 2022 5:08:01 PM UTC.

Shirley M. Pinder