Loring Wine Company’s ‘Cooper Jaxon’ Pinot Noir Featured in AMC’s ‘Cooper’s Bar’ Series


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A Santa Barbara County winemaker’s pinot noir stars in a new short-form digital series, “Cooper’s Bar,” which is currently in its first season on AMC.

Louis Mustillo as Cooper Marino and Rhea Seehorn as Kris Latimer | Credit: Mike Tiang/IFC/AMC

Brian and Kimberly Loring are brothers and co-owners of Loring Wine Company, located in Lompoc. They mainly produce Pinot Noir and Chardonnay from vineyards in Sta. Rita Hills, on the Central Coast and in the Santa Lucia Highlands region of Monterey County.

Loring bottles a Pinot Noir named after 7-year-old Cooper Jaxon, one of Kimberly Loring’s two children.

The six-show series, which debuted May 31, stars Rhea Seehorn (“Better Call Saul”) as a rude Hollywood executive who stumbles upon a backyard bar owned by an aspiring actor. , Lou Mustillo of “Mike & Molly.”

In “Cooper’s Bar”, Mustillo can be seen behind his bar, pouring his fellow actors the 2020 Cooper Jaxon pinot noir. The series was actually filmed in Mustillo’s own Tiki lounge, located behind his residence.

According to Brian Loring, his nephew, Cooper, “was very happy to hear that a show was named after him and that we had sent his wine for them to use”.

“Cooper’s Bar” is scheduled to air around Season 6 of “Better Call Saul,” the popular series Seehorn also stars in.

“Cooper’s Bar” also stars Casey Washington, David Conolly and Kila Kitu. Conolly, his wife, Hannah Davis-Law, Nick Morton, Mustillo and Seehorn are the producers. Evan Shapiro and Alfredo de Villa are executive producers.

Credit: Mike Tiang/IFC/AMC

Shirley M. Pinder