Good Company: Kind of Wild Wines is on a mission to “re-wild” the planet

Selling additive-free wines made from organic grapes, Kind of Wild is dedicated to “regenerating the planet.”

Holly Leitner

Text size

With over 40 years of combined experience importing certified organic wines into the United States, Adam and Jordan Sager had a head start. Leveraging their passion, expertise and connections in the organic wine market, the brothers founded Healdsburg, Calif.-based Kind of Wild in 2020. The direct-to-consumer brand sells certified organic wines vegans made by small family producers in the best upper-tier wine regions.

As co-presidents, the duo worked in tandem to run Winesellers, an importer and marketer supplying fine wines to restaurants and retailers. But Kind of Wild was the brothers’ foray into direct-to-consumer selling. While they had long considered a DTC division, the pandemic was a driving force in their decision to launch the business in 2021.

“We had consumers directly in mind to replace some of the business we had lost,” says Jordan Sager. Before the pandemic, 60% of Winesellers’ business was restaurants, but that 60% plunged to 10% overnight when the hospitality industry shut down due to Covid. The Sagers turned to consumers for feedback and funding, setting up their campaign on IndieGoGo, only to have it fully funded within two weeks while initially attracting over 100 wine club subscribers.

“Organic wine has been a big part of Winesellers’ business. We’ve been selling certified organic products since 2002 or 2003 and have great relationships with producers around the world,” says Sager. organic is limited online, Kind of Wild made all the more sense: “We felt we could make better wines, more interesting wines and offer better value.”

“Club Wild”, the brand’s wine club, is offering 20% ​​off six-pack orders.

Kirstie Veatch Photography

OBJECTS

Kind of Wild was launched with six wines: a French rosé, a Chilean Sauvignon Blanc, a Gruner Veltliner from Austria, a Montepulciano from Abruzzo, a Tempranillo-Garnacha from Spain and an Argentinian Malbec-Cabernet blend. This summer, the company launched three new wines: a Chenin Blanc and a Cabernet Sauvignon from Columbia Valley, Washington, and a Chardonnay from France. Details of wines, regions, serving facts and recommended wine pairings are available on the website.

Each wine has a personalized label. The team collaborated with artists to create unique branding for the bottles, hoping to make a positive impact with their message. For example, the Grenache-Syrah rosé highlights “Animal Spirit”, honoring Native American cultures, and the Tempranillo-Garnacha has the “Excess Temptations” label, signifying the importance of how humanity interacts with nature.

THE PRICE

Wines retail for US$24 each and discounts apply to packages. Three bottles get a $1 discount and a six-pack of wines gets a $2 discount. Three to five bottles cost US$10 to ship. Shipping is free for six or more bottles.

“Club Wild”, the brand’s wine club, is offering 20% ​​off six-pack orders. Club membership is free and expeditions can be suspended or canceled at any time. Currently, the company ships to 27 states.

WHAT IS THE GOOD?

Selling additive-free wines made from organic grapes, Kind of Wild is dedicated to “regenerating the planet.” According to Sager, organic wines are more than a clean, low-sugar drink. Ultimately, organic wines are not only healthier, they’re better for the environment.

Giving back is also an integral part of Kind of Wild’s mission. Recently, the company became a member of 1% for the Planet. Kind of Wild donates 1% of its annual revenue to the Organic Research & Farming Organization, whose main goal is to convert conventional farming to organic farming, and to Kiss the Ground, a non-profit organization focused on regenerative agriculture to combat climate change. Kind of Wild is also partnering with Ecologi, an initiative to reduce global CO2 emissions by 50% by 2040, by planting a tree for every order.

Kind of Wild also champions sustainability in other aspects of its operations. The brand uses lighter, American-made glass bottles to reduce its carbon footprint, and uses capless caps (in other words, it doesn’t use sleeves, so the cap is visible). The labels are made from sugarcane, flax and hemp and printed with vegetable-based inks. The company’s minimalist packaging is made from Sustainable Forestry Initiative certified materials.

Kind of Wild was launched with six wines: a French Rose, a Chilean Sauvignon Blanc, a Gruner Veltliner from Austria, a Montepulciano d’Abruzzo, a Tempranillo-Garnacha from Spain and an Argentinian Malbec-Cabernet blend.

Holly Leitner

AND AFTER

Kind of Wild plans to release a Spanish cava in October, expanding the offering to ten wines. Additionally, the company recently launched a partnership with Sprouts Farmer’s Market, a national grocer selling four Kind of Wild wines. They plan to roll out additional bottles in the future.

“We will continue to expand our presence and reach, as well as seek partnerships with new organic growers to bring our customers global discoveries from farmers that promote healthier soils,” says Sager.

The brand also hopes to influence others to adopt organic and regenerative farming practices by supporting organic producers and local ecosystems. “Our mission is to expand the adoption of organic and regenerative agriculture as a climate solution,” he says.

Shirley M. Pinder