Bright Cellars leverages its data platform to manage in-house wine production
Bright Cellars’ rapid wine analysis model generated information on hundreds of large-scale variables. The resulting platform, with nearly a decade of data, enabled Bright Cellars to develop its own wine portfolio.
To date, Bright Cellars has launched over 600 wines, including new formats like sparkling, premium and sustainable. Through a rapid, data-driven research and development cycle, Bright Cellars delivers new blockbuster wines to an industry struggling to appeal to a modern consumer. The top-rated wines for Bright Cellars’ different member segments are often unique to the market and underscore how the wine industry has failed to understand its consumer.
“In a market where incumbent players have struggled to attract the next generation of wine drinkers, Bright Cellars’ approach to customer education, personalization and data has positioned the company well as a conduit to a new modern customer. Cleveland Avenue is proud to support Bright Cellars’ work to transform the wine industry.” mentioned Jacob ShapiroMain at Cleveland Ave.
“I’m thrilled to partner with one of Cleveland Avenue’s top food and beverage investors for the next phase of our business. The highest rated wine on our platform tastes and looks unique – it doesn’t have no equivalent in the market. Every year since we launched Bright Cellars, ratings on the platform have increased – leveraging the data we get from direct feedback fuels a better wine experience for our members.” says CEO and co-founder of Bright Cellars, Richard Yau.
This round of funding will allow the company to advance its data platform, continue its personalized training, expand its portfolio of winning wines and expand its operations.
About Cleveland Avenue
Founded by Don and Liz ThompsonCleveland Avenue is a venture capital firm that invests in food and beverage brands and technologies that positively disrupt large, growing markets. Learn more at clevelandavenue.com and follow them on TwitterLinkedIn and Instagram.
SOURCE Bright Cellars Inc.