BlockBar, the World’s First Direct-to-Consumer NFT Marketplace for Wines and Spirits, Democratizes the Traditional Spirits Industry by Selling the House of Hennessy’s First-Ever NFT Collection to a Crypto Community Club | Associated press

NEW YORK–(BUSINESS WIRE)–January 13, 2022–

block bar, the leading direct-to-consumer NFT marketplace for luxury wines and spirits, is delighted to announce the record sale of Hennessy 8 – a cognac masterpiece and a tribute to eight generations of Master Blenders.

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Hennessy 8 NFT collection, sold for 66.49 ETH in double drop of decanters number 1 and 250/250 exclusively on at the Angry Pitbull Club (Photo: Business Wire)

Purchased by Angry Pitbull Club (APC) for 66.49 ETH (226,450 USD), Hennessy’s first-ever NFT collection consists of both digital and physical assets, which were sold in double drops of 1/250 and 250/250 decanters respectively .

The sale within the crypto community further underscores BlockBar’s mission to make luxury spirits more accessible.

Sam Falic, co-founder and president of exclaims, “We are bringing spirits to all demographics, democratizing the traditional spirits industry and enabling everyone, everywhere to participate. It’s groundbreaking and something that couldn’t have been done before, and we expect increased investment in premium spirits. We believe we are introducing the young to luxury spirits and the older to NFT. It’s a dream come true to see a community made up of a younger population buying this NFT directly from the brand.

The cryptographic version is kept securely by, with a record of authenticity kept on the blockchain as a digital certificate of ownership. APC chooses to keep the physical product in BlockBar’s secure storage facility and not to exchange NFT versions on the Marlet.

“Because the owners of the Angry Pitbull Club are long-time Hennessy fans, purchasing the very first Hennessy NFT just made sense for the brand. We joined this project out of pure love and a desire to keep it as an asset for the benefit of the NFT community,” says NFTqueen, one of the founders of the Angry Pitbull Club.

Angry Pitbull Club, which also belongs to revolutionary meme pages funnyvidz and hoodville, was inspired by its owners’ love for their pet pit bulls. The Club takes digital art to new levels by incorporating charitable activities into its community. At the end of December 2021, APC donated 10% of its mint sales ($276,513.96 in ETH) to Best Friends Animal Society.

APC was built on the longstanding support of its fans and subscribers. From providing spaces on its channels to discuss mental health and offering NFT education to extending exclusive benefits to its cardholders, the Club offers a community like no other.

The sale was exclusively offered by, known for its partnership with leading global wine and spirits brands including Glenfiddich, Royal Salute, The Dalmore and Penfolds. For more information on BlockBar, please visit

About Hennessy 8

Made from an eau-de-vie from eight generations of Hennessy master blenders, Hennessy 8 enters a new dimension as NFT, with its first and last decanters presented as a double drop on Five years of creation, Hennessy 8 honors the arrival of a new generation and the heritage of the House in the transmission of its cognac know-how. Hennessy·8 NFTs come with physical and numerical attributes. A commemorative carving accompanies each purchase, along with a jewel-like copper key to open the physical chest, which cradles the decanter like a protective shell. The chest, designed by Arik Levy using oak staves from La Sarrazine, the Hennessy cooperage, is made up of 25 layers, each symbolizing 10 years of Hennessy history. An elegant accompanying toolbox contains 4 tasting glasses originally designed by glassmaker Georg Riedel and Yann Fillioux 30 years ago; these have been reissued exclusively for Hennessy 8. An oak barrel wood pipette and cork holder are also included. A souvenir plaque describing the genesis and spirit of Hennessy 8, a personalized authentication plaque and a numbered certificate signed by Yann Fillioux complete the presentation of Hennessy 8 legacy cognac.

About BlockBar

Founded in October 2021, block bar is the world’s first NFT DTC marketplace that connects consumers and collectors with luxury wine and spirits brand owners by offering the ability to redeem NFTs for unique products. Having worked in the spirits industry for many years, co-founders Dov and Sam Falic noticed the issues consumers and brands faced in the world of wine and spirits. to ensure transparency, authenticity, quality assurance and storage. BlockBar’s proprietary platform allows consumers to purchase asset-backed NFTs directly from the brand owners themselves. BlockBar’s proprietary smart contracts verify authenticity, and its partnership with top cybersecurity and cryptosecurity firms ensures that transactions are fully protected and transparent. Consumers can transact directly with brands and no longer have to worry about authenticity or storage. Physical bottles are stored in a secure facility in Singapore with 24/7 security, motion sensors and temperature screening. Buyers can pay for products by credit card or Ethereum and have the option to burn the NFT to redeem the physical product or resell the product through the Marlet.

About Hennessy

Leader in Cognac, the Hennessy House shines throughout the world with its exceptional know-how for more than 250 years. Built on the spirit of conquest of the founder Richard Hennessy, the brand is present in more than 160 countries. Located in the heart of the Charente, Hennessy is also an essential pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born from a unique process of transmitting know-how from generation to generation. As the first spirits house to be ISO 14001 certified, Hennessy combines its capacity for innovation and the support of all its partners to protect this exceptional territory. Flagship of the LVMH group, Hennessy is a major player in French international trade, with 99% of production sold for export, and a global ambassador of the French art of living.

About the Angry Pitbull Club

Angry Pitbull Club (“APC”) is owned by funnyvidz and hoodville, two one-of-a-kind meme pages that joined NFTqueen, an expert in the world of viral marketing and business development. Together they have built dedicated and supportive communities that now also live on the blockchain. Inspired by their shared love for their own pit bulls and other animals, they decided to take digital art to the next level by incorporating charitable activities on a global scale. APC has launched revolutionary NFTs which are stored as ERC-721 tokens on the Ethereum blockchain. APC holders, as owners of Angry Pitbull NFT, enjoy innovative benefits and unlimited opportunities that come from being part of this special community.

Their mint of 10,000 unique NFTs in December 2021 sold out within an hour, reaching the top five NFTs by trading volume on OpenSea. APC donated 10% of its mint sales ($276,513.96 in ETH) to Best Friends Animal Society. The Club has also created mental health channels on its Discord server and spaces on Twitter to help educate people about NFTs. In all their efforts, the creators want to continue to allow their subscribers, NFT holders and visitors to experience a community like no other.

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SOURCE: BlockBar

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PUBLISHED: 01/13/2022 09:58 / DISK: 01/13/2022 09:58

Shirley M. Pinder