Bill-themed wines are a hit as the team’s popularity soars
There’s a wine that’s flying off the shelves of liquor stores in Western New York and, unsurprisingly, it’s a Buffalo Bills-themed product.
Mano’s Wine has partnered with several professional leagues and some of their franchises to make wine for teams in bottles engraved and hand painted or labeled with team logos and designs. This season, that list of teams now includes the Bills.
In August, the Bills and Mano’s announced that these Bills-themed commemorative wine bottles would be available for purchase. Before long they were in stores such as Colonial Wine & Spirits in Orchard Park – one of the first in the area to start selling them.
People also read…
It’s yet another product capitalizing on the popularity of Super Bowl favorite Bills.
“We have this display of bills right in front of the store when you walk in and people come up and say, ‘This is so awesome – great for Christmas, great for the holidays’ and they want to ship it out to family and friends. out of state,” said Cyndi Leonard, who runs Colonial Wine & Spirits. “It’s sell and move. Tons of people are coming in now asking for it.
There are six bottles for sale. Two of them are Cabernets with deeply etched Let’s Go Buffalo and Bills Mafia designs. The others are bottles screen-printed with the Bills logo offering sauvignon blanc, cabernet sauvignon, Bills Mafia sparkling wine, and Mafia juice, which is a sweet rosé. Joining the lineup for Christmas will be two more hand-engraved bottles, one with an ugly sweater theme.
Jeff Young, regional manager of Try-It Distributing Co., which runs promotions and distributes Mano’s products, said the wine has started being sold at a few local liquor stores and is now offered at more many others in Erie and Niagara counties. Some of those stores buy 25 bottles at a time every few weeks, he said. The wine has also been popular at Highmark Stadium, where they’re selling for $200 a pop for their suites and at their tables, Young added.
“We knew we’d do well with it, but I’m really surprised at how good it is,” Young said. “Anything that looks cool and has to do with the Bills will be fine.”
Colonial offers the etched glass bottles for $39.99 and the Bills logo bottles for $19.99.
Most people buy the wines because they’re Bills-themed, but Leonard said it’s a good product, too. Mano’s selects wines from California vineyards and they are shipped to the company’s national headquarters in Kansas City, Missouri, where they are bottled.
“They’re not going to open it up and say, ‘Yuck, that tastes terrible,'” Leonard said.
Mano’s has a partnership with the NFL, but this also requires the company to enter into a separate agreement with each team, such as the Bills, to manufacture team-themed merchandise. The company now works with 15 NFL teams, as well as MLB, NHL, NBA, and MLS and NCAA franchises.
“We think Bills Mafia will appreciate Bills collectible and customizable wine,” said Dan Misko, senior vice president of business development for Bills. “We look forward to creating new bottles each season that celebrate our passionate fanbase and the franchise’s great history.”
Mano’s, which has been creating novelty bottles for approximately four decades, also partners with franchises from other professional leagues to commemorate championship and anniversary seasons with special hand-engraved bottles.
“We’ve had requests from Bills fans for these bottles for years. We’re thrilled to bring these fans something they’ll love and collect for years to come,” said Kyle Rensenhouse, CEO of Mano’s Wine.
And Sabers fans looking for their own wine may soon have one too. Mano’s has an agreement with the NHL and hopes to start discussions with the local hockey franchise about creating Sabers wines using the team’s logos, said Young of Try-It, which is Mano’s local distributor.
Skrewball opens branded bars at Highmark Stadium
As part of signing a three-year deal to become the “Official Whiskey of the Buffalo Bills”, Skrewball Peanut Butter Whiskey has opened branded bars for game days inside the Pepsi Club and Toyota Club at Highmark Stadium. They will then be open for Sunday’s primetime game against the Green Bay Packers.
Skrewball, which is bottled in California, was created by husband and wife duo Steven and Brittany Yeng. He was a Cambodian refugee and polio survivor who created the peanut butter concoction while bartending at his bars in California and partnered with his wife, a chemist and lawyer, to develop Skrewball. The company has recently expanded internationally into Canada and the Caribbean.
Welcome to Buffalo Next. This newsletter from The Buffalo News will bring you the latest coverage on the changing economy of Buffalo Niagara – from real estate to healthcare to startups. Read more on BuffaloNext.com.
Keep up to date with the latest economic news from Buffalo Niagara:
David Balkin, President of SUNY Erie Community College was suspended with pay.
Evans Bank executives believe they are in a good position to weather an economic downturn.
M&T Bank expands the footprint of its downtown technology center by adding new spaces in the Lafayette Court Building.
Nine Main Street businesses are obtain subsidies for the improvement of facades and buildings.
The developer of a lakeside cannabis grow operation prepares to launch its own worker training program
WNY Goodwill Receives $3.6 Million in Federal Funding to develop the Goodskills Career Builder program.
The schedule for projects to convert the Gates Ciorcle Homeopathic Hospital building into apartments and commercial premises is in flux as the economy cools and interest rates rise, the developer says.
M&T Bank remains the region’s largest small business lender.
CleanFiber is application for approval for an expansion in Hamburg.
A pair of new retailers – Sierra and Homesense – chose Amherst for their first stores in Western New York.
Five reads from Buffalo Next:
1. After a crippling pandemic, can one of Western New York’s last independent hospitals stand alone? Niagara Falls Memorial Medical Center has been independent since its founding in 1895, but senior officials are now questioning whether this model will be financially viable in the future.
2. For children with autism, another way to learn: The Autism Research Institute at Canisius College offers a unique social skills intervention that begins with young children, but could improve the quality of life for all people with autism.
3. As Micron Chooses Syracuse, Will Genesee County Ever Claim Its Own Semiconductor Victory? The Science and Technology Advanced Manufacturing Park, or STAMP, showcases its ability to attract workers from Rochester and Buffalo. But is its location, in a remote location in the city of Alabama, more of a liability than economic development officials think?
4. Will there be enough snowplow drivers this year? Some municipalities say they are understaffed, and others say they are ready for the winter months.
5. A handful of solar farms proposed for sites in Western New York will be among the largest in the state, which is working to get more electricity from renewable sources.
The Buffalo Next team gives you insight into the economic revitalization of the region. Advice by e-mail to [email protected] or contact Associate Business Editor David Robinson at 716-849-4435.
Was this email forwarded to you? Sign up to get the latest news delivered to your inbox five days a week.